4 episodes
Data Drivven | Marketing, Strategy, Leadership Scott Buckland
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- Business
The Data Drivven podcast offers practical steps for marketing, strategy and leadership to help demystify digital marketing and grow your business.
Uncover: what's truly effective, what to avoid, how to build an effective marketing strategy for your business. You too can grow your digital lead generation engine.
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Get focused for progressive impact | Part 2 of 2
This episode I’m going to share 3 keys to becoming the team you want to become
1. Creating routines
2. Finding where your KPIs fit into your routine
3. Creating action from what you see -
Get focused for progressive impact | Part 1 of 2
Do you struggle to find the time to measure the impact of your work? Perhaps you’re not even sure if you’re impacting the right areas. Today we’re going to look at the first step overhauling your focus for an outsized impact.
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Top 4 KPIs for digital marketing
My top 4 most valuable KPIs (or Key Performance Indicators) in a role of digital marketing leader that help me and my team to measure what we’re doing today, and how we’re tracking towards our most important goals.
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How to pick your KPIs
Are you struggling with what metrics you should be focused on? Or is it even relevant? There’s so much data in digital marketing it can be hard to determine where you should put your focus. In this episode I’m going to share how to pick a healthy spread when deciding on your own KPIs.